Discount Brokers Review

These days, discount brokers are a fast-growing section of stockbrokers. These businesses are rapidly expanding as a result of their low-cost trade services. Discount Brokers’ main selling point is their low brokerage fees. This article will cover the Discount Broker, what they do, how they earn money, and the pros and cons of dealing with a Discount Broker.

Who is a discount broker, and what are their responsibilities?

In the stock market, a Discount Broker is a Stock Broker who helps you trade stocks and allows you to buy and sell shares at a cheaper brokerage fee than the competition.

“Do-it-yourself” trading options are offered by most cheap brokers so that you can trade without the assistance of a broker. However, unlike traditional brokers, they do not provide clients with advising or financial planning services. They adhere to the online trading protocol and register each customer online so that they may trade immediately through their unique portal access.

An expert trader should use this strategy; a rookie trader, on the other hand, should avoid it like the plague because it is not a practical alternative for them.

History of Discount Brokers in India

The number of firms that have emerged as Discount Brokers in recent years has grown significantly, and these firms are doing well financially, as they continue to draw new traders to their platforms. In India, some of the major discount brokers include Zerodha, 5Paisa, SAS Online, and SAMCO Securities. Others include UPSTOX and ProStocks.

There are a number of discount brokers that provide low-cost or unlimited brokerage programs that allow users to trade as many times as they like, regardless of how many times they trade or how much money they make.

These brokers, who charge a single price for unlimited trades, are also known as Budget Brokers or Flat Fee Brokers.
Discount Brokers haven’t been in India for very long; this notion dates back to the beginning of 2010.

A new wave of discount brokers has emerged in the Indian stock brokerage industry, and thousands of ordinary traders have switched from traditional brokers to these newcomers, spreading like an infection.

In addition, with the establishment of the Discount brokerage system, a whole new population has been trading in the stock market, therefore raising the entire ecosystem to a higher level.

Services Provided by Discount Brokers

Discount Brokers, as previously indicated, provide their clients with the finest and most affordable service possible by making transactions at a low cost or by charging a flat fee for brokerage.

When compared to traditional full-service brokers, they may save you anywhere from 60 to 80 percent on brokerage fees.

Personal services like tax counseling or retirement and estate planning are not available to their consumers as a result of this.

High net worth individuals aren’t a priority for them because they charge lower commissions for their services.

For the most part, they only carry out trading orders on behalf of their clients, working entirely online in order to save money on infrastructure and office upkeep.

When it comes to discount brokers, on the other hand, user-friendly and advanced training systems are the norm. Because they already have a well-functioning trading system and back-office tracking technology, customers don’t truly require individualized services.

Things That Discount Brokers Have to Offer

A large number of discount brokers, such as Fidelity Investments and TD Ameritrade, have registered memberships with all of the major stock exchanges.

In order to achieve maximum market penetration, they usually strive to carry a large selection of items with them at all times.

You’re more likely to stick with them if they become your one-stop-shop for all of your financial requirements.

As a result, most of them provide a wide range of products, including equity, debt, currency, commodities, derivatives, mutual funds, IPOs, insurance, repositories, Forex, SIPs, bonds & debentures, and so on.

Why open a Demat & Trading Account with a Discount Broker?

For stocks, a Demat Account is like a bank account. It will protect your investments.

As a result, before engaging in any trading, it is necessary to open a Demat account in which to hold any shares acquired.

Demat Accounts are often free or extremely inexpensive to open with most discount brokers.

On the other hand, a trading account is required to begin trading on the Discount brokers trading platform with one’s own shares.
Having a trading account with the broker is required for any deal.

Additionally, there are no fees associated with trading accounts in general, although some brokers charge an annual maintenance fee for the Trading Accounts they maintain.

Commodity, Equity, and Currency trading may all be done from the same account with most discount brokers.

How to Open Demat & Trading Account with Discount Broker?

Opening both a Demat account and a trading account will be a seamless process. To maintain your shares, you’ll need a Demat account, and to begin trading, you’ll need a Trading account.

It’s a straightforward process:

  • To begin, you must determine which discount broker you wish to work with first.
  • On the company’s website, you’ll need to fill out an online form for both a Demat and a Trading account.
  • All of your personal information, including your complete name, phone number, email address, address, and landmark, must be entered correctly.
  • In the event that there is an online documentation method, you may also upload all of your papers.
  • A representative from the Broker’s office will call you to verify all the information and to confirm whether or not you want to create a
  • Demat and Trading account. They will also explain to you any fees or charges that may apply to these accounts.
  • Sometimes the documents are verified in person as well.
  • Your trading and depository accounts will be enabled and you will get the necessary credentials after the verification procedure and documents are completed.

Demat and trading accounts can only be opened on the internet; discount brokers don’t even have a brick-and-mortar location.

How do discount brokers make their money?

A Stockbroker profits from the commission or brokerage paid by consumers for trading. In the original Full-Service Broker model, the commission or brokerage charges were very high and that’s how the Broker used to generate a considerable amount of take home.

Discount Brokers, on the other hand, impose flat fees of between Rs.10 and Rs.20 each trade, which is a significant reduction from the previous prices. Then, how does the broker make a profit from this transaction? Let’s see how.

Discount broker has slashed his overhead expenditures to a bare minimum. The original investment in office space, personnel, stationary, and travel expenses has been significantly reduced as a result of this.

There is no other infrastructure used by the discount broker. With an annual subscription fee, they offer a powerful platform to their clients in order to make their life simpler as well as those of their customers.

Generally, these platforms are built on a do-it-yourself (DIY) approach, which allows users to learn how to trade on their own and get started trading right away.

Subscription Plan – Monthly or Yearly

Traders can pay a monthly membership fee and trade unlimitedly with the Discount broker’s fixed-rate brokerage services.

It is his income from the subscription payments. In addition, there are plans that charge a fee for each exchange. It doesn’t matter how many trades are made; Bonanza Portfolio costs Rs. 20 each transaction.

Other financial items are also sold by a broker, and the broker receives a commission for each sale.

The annual maintenance of the Demat and Trading accounts is also charged by certain other brokers at a modest rate.

In the end, word-of-mouth marketing is how the Discount Broker gets money by expanding his customer base.

Profits in the firm would increase as a result of more customers doing business with him.

Does any Discount Broker provide Leverage or Exposure?

A broker’s ability to provide investors with leverage or exposure is a need in the stock brokerage business, and this advantage is sought for by all investors.

Because they know this is a necessity, discount brokers devised strategies to meet this need as well.

Intraday equities trades can be leveraged up to 40 times by discount brokers like Wisdom Capital.

Trade Smart Online, Upstox and 5Paiss are just some of the other brokers who provide leverage of roughly 20-30 times to their clients. To stay in business, they need to meet this condition..

Are Discount Brokers good for Beginners?

People who are just getting started in the stock market industry are sometimes ill-equipped to deal with all of the information that is thrown at them at once.

This is a company that develops and expands with you as you get expertise with it.

People who have worked in this field for a long time can attest to the fact that there is always fresh information to learn and hence no forecast can be completely perfect.

As a novice trader, you need a lot of help with reading and comprehending market trends, checking market speculations, deciding which

stocks to invest in, and deciding how long to stay engaged.

A novice trader would have a hard time working with a discount broker because of his lack of industry understanding.

Do intraday traders benefit from using discount brokers?

Before deciding whether or not discount brokers are appropriate for intraday trading, let’s first define intraday trading and examine the issues that arise while trading intraday.

Intraday trading, as the name implies, is the purchasing and selling of stocks on the same day, before the market closes, as opposed to regular trading.

Those who have been in the stock market for a long time tend to do this.

An inexperienced trader would not begin Intraday trading right away. For Intraday trading, it is essential for the Broker to supply tools and systems efficient enough to handle unplanned transactions, as well as constant research updates and suggestions, so that traders can make calculated judgments.

High-performance solutions integrated for this aim should be used by brokers, who must be up to date with their analytics and intraday suggestions for their consumers to benefit from.

As a result, discount brokers are able to provide powerful trading systems that can manage intraday traffic.

As a result, many individuals choose cheap brokers since they offer Intraday leverage or exposure to their clients.

Even while discount brokers might be useful for intraday traders, it’s always a good idea to double-check all the fine print and fees before signing on the dotted line.

Are Discount Brokers good for Long Term Investors?

Long-term investors, on the other hand, don’t make many trades and tend to hold on to the stocks they buy until the price rises enough for them to profit from selling them. High volume traders are also among them.

A Full Service Broker, on the other hand, charges a percentage of the transacted value as a fee.

Although they only charge 0.05 percent, this amounts to an enormous sum of brokerage when the deal is done in thousands of rupees.

A deal costing Rs. 50 lakhs would require a brokerage fee of Rs. 2500, for example.

There is no limit to how many transactions you may make with a discount broker, so long as you don’t mind paying a little fee for each transaction.

Several discount brokerages, such as Zerodha Securities, SAMCO Securities, Bonanza Online, and Trade Smart Online, provide monthly brokerage programmes.

As a result, Discount Brokers are the most cost-effective option for long-term investors.

Some of the Benefits of Working with a Discount Broker

With a discount broker you can trade without advice, but you can also use the broker to track your investments more efficiently and effectively.
Discount brokers offer a wide range of advantages to their customers, including:

  • First and foremost, a discount broker saves money on brokerage fees. Their brokerage programmes are so cost-effective that you may save 60-80% of the commission paid compared to a regular Full Service broker.
  • Using their world-class trading platforms and back-office capabilities, you can trade on the move from anywhere in the globe and keep track of all your transactions and brokerage fees without having to manually manage them all.
  • Due to Discount Brokers’ lack of a primary focus on product sales, you will never find them attempting to persuade you to buy particular stocks.
  • For your benefit, they provide a wide range of educational and self-study resources.

The drawbacks of working with a discount brokerage

In the case of a discount broker, there is always the other side to the coin. Additionally, working with discount brokers may come with its own set of drawbacks:

  • You won’t get the same level of assistance and direction from a bargain broker as you did from your normal broker. As a result, you may find yourself in a quandary when it comes to making financial decisions on your own.
  • Most discount brokers operate only online and do not have a customer service or back-office crew to support their business. That would be a problem if you got yourself into trouble and needed help right away.
  • Discount brokers don’t just make money by charging lower commission rates; they may also charge additional fees for services that weren’t disclosed up front. This has led to speculation that discount brokers have hidden fees in their method of operation. Because of this, it is best to read the contract’s fine print before signing on the dotted line, so that you know exactly what you’re paying for.A


Choosing a cheap broker is only the first of several choices you’ll have to make. Many possibilities may be found by conducting a simple internet search. Consider the following considerations before you get overwhelmed:

  • There’s a good chance you’ve already figured out that this is a factor. You’re looking for a broker you can afford, but don’t rush to sign up with the cheapest one. Not simply the quoted charges should be taken into account. If a broker offers extremely low commissions but does not clearly publish the additional costs, you should be wary of using that broker. Call them “hidden charges,” “additional charges,” or whatever you choose; the simple line is that they cost you more than promised. Inquire about yearly, maintenance, inactivity, and transfer costs, to name a few such charges.
  • To create an account, some brokers need a certain amount of money to be deposited. A minimum is not required by others. Others, on the other hand, need a certain average balance during the account’s lifespan. Calculate your budget before opening an account with a minimum balance of more than $0.
  • It is up to you to decide what degree of customer care you desire. Take a look at any broker’s website you’re considering before making a final decision. To learn more, visit their website and look at the resources they’ve made accessible for you. In addition, you may contact them through email or phone. Analyze the average response time. This might assist you in determining which broker offers the degree of assistance you require.
  • Online brokers provide a wide range of tools for its clients. Retirement calculators, market analyses, comparative charts, and research tools are all included in this collection. Think about what kind of investor you are and whether or not you require a lot of advanced tools. Both retail and institutional investors can find a broker online. Making the right choice will be easier if you know what you need to succeed.

On Discount Brokers: Final Thoughts

Low-cost stock trades are possible thanks to discount brokers. Full-service brokerages offer a wide range of resources and services that discount brokers do not. The ideal discount broker for you will depend on your personal investment strategy, so take your time and do some research before making a final decision.

FAQs for discount brokers

1.Ques: In the stock market, who are referred to as cheap brokers?

Ans: You may purchase or sell shares through the stock market with the help of discount brokers, who charge far lower fees than traditional stockbrokers.

2.Ques: What are the advantages of using discount brokers vs full-service brokers?

Ans: To that end, several discount brokers offer a wide range of low-cost brokerage services and charge their clients a reasonable fee for the ability to trade indefinitely. As a result, they’re also known as budget brokers. It’s no surprise that this makes them more desirable as a commercial partner.

3.Ques: Why open a Demat & Trading account with a Discount Broker?

Ans: To start a demat account for free, simply go to a discount brokerage and ask for help. A trading account is no different. As a result, both of these accounts are critical in each deal. A demat account is like a savings account, and a trading account is like a discount broker’s trading platform for those who want to start trading.

4.Ques: How do discount brokers profit?

Ans: The initial investment in office space, travel expenses, and personnel has been drastically lowered due to the fact that any discount broker has done so. The cheap broker’s sole piece of furniture is his trading platform. They make life easy for their clients by creating a convenient platform for themselves. A demo on how to trade is all that is required to get started on these sites.

5.Ques: Are discount brokers a smart choice for first-time investors?

Ans: People who are new to the stock market don’t know how to manage it all at once, so they’ll need a lot of help and advice from cheap brokers, which they can’t provide. They may be able to aid you with research analytics and reports as well as current market trends, but when it comes to specific advice and counsel, they fall short of the mark.

6.Ques: Are discount brokers suitable for short-term trading, such as intraday?

Ans: If you’re looking for a discount broker that offers powerful trading platforms, look no further than discount brokers. They have become a key alternative and the greatest intraday trading option since they offer enormous intraday leverage to their consumers.

7.Ques: For long-term investors, are cheap brokers good?

Ans: Long-term investors, on the other hand, don’t trade very often. As soon as they saw an increase in stock prices, they made the announcement. It is possible for them to trade with a full-service broker, but they would pay the broker a portion of their trades’ value. When it comes to discount brokers, this risk is much reduced, making it much easier for long-term investors to profit from this.

8.Ques: How quickly can I create a cheap broker Demat account?

Ans: Yes, inexpensive brokers allow you to start a demat account relatively instantly. A cheap broker will want you to fill out an online form and provide your personal information. When your documents have been verified, you will be able to log in.

9.Ques: Are cheap brokers more trustworthy than full-service brokers in the long run?

Ans: To put it another way, discount brokers essentially provide you a lot of leverage or exposure. Without it, the stock brokerage business as a whole would grind to a halt. Having stated that, bargain brokers were any day more dependable than full service brokers.